Electrify Expo is the largest outdoor electric vehicle festival in North America. Pattern Behavior Creative was hired on day one to produce content at and between expos. The expo is a unique and exciting experience and because of that we wanted to give them, as our client, an exciting experience as well.

Since the expo was this new thing we wanted to use this opportunity to do some experimenting of our own. Rightaway the decision was made to take a non-corporate approach and instead produce relatable and sometime funny content. We really wanted to succeed in doing something different and unexpected. We also decided to invest in some new tech that would give us the ability to produce polished content in the matter of hours.

The first year consisted of three expos across America and saw nearly fifty thousand people attend. The expo also won Impact 21 "Expo of the Year". In 2022 we helped them to expand to seven cities and saw around one hundred thousand people attend. In those two years we grew their social media followers from 0 to 250,000 followers.